среда, 13 декабря 2017 г.

Social Media Trader

Social Media Trader

Link to Social Media Trader

Social Media Advertising

Posted: 12 Dec 2017 10:12 AM PST

One of the best ways to sell a product in today's marketplace is online. Companies like Amazon have pioneered online shopping with multiple other stores following suit. The next step in this progression is for a company to better harness online advertising. Social media can add brand or product recognition when the target market sees something repetitively on their Facebook feed or Twitter account. The key is to make the advertisement reach the right audience. Finding the right demographics and psychographics of a potential customer comes first, followed by finding when and how to send the message.

Once these tasks are complete, the next benefit of social media occurs: trust. If one or more people in the market share what they like or mention it to others, a customer will be reminded and inspired to buy based on peer opinion. This level of attention carries the most weight because a company is not involved in any way.

An additional tip of great importance is to make sure the item being sold looks good online. Product photography makes use of professional photographers who best know how to adjust lighting in order to make the product have the best appearance. Attention spans are very short so with only one opportunity to impress a member or your audience, the photo must be good.

пятница, 8 декабря 2017 г.

Social Media Trader

Social Media Trader

Link to Social Media Trader

Place Your Product in Pictures

Posted: 07 Dec 2017 12:39 PM PST

Modern social media platforms are highly visual. Outside of podcasts, most videos, webpages, snaps on Snapchat, and Facebook posts have pictures or video. This means that products need to be visible in pictures. Aside from all the correctly-worded language and internet links, a product needs to appear in photographs so customers know what it looks like. This is almost as important as people knowing what it is or where to find it. The equivalent is a car commercial that highlights the wonderful qualities of a car, including the low price, but forgets to actually show the car. Much of the appeal is in the car's look, so remind people what they are buying by showing off a picture. The other obvious example for pictures on social media is food.  Restaurants can advertise their prices or menus to anyone with an appetite but other than smelling food, the best way to sell a dish is to make it visually appealing. When people are hungry and looking to eat somewhere, seeing delicious-looking food can sway their decision.

This rule applies to products. Customers talking about your product and recommending it is great, but some people are visually driven. They will make a purchase based on what a tangible item looks like. Use social media to show off your product in the setting where it will be used. One such company that sells custom cup sleeves likes to display their products exactly where they are used: on coffee cups. Pictures of these sleeves on social media remind people that buying custom sleeves could put a message on cup of coffee that they are drinking from at that very moment.