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| Social Media Handles: The Complete Guide Posted: 20 Jul 2021 01:31 PM PDT Is there anything more satisfying than seeing your name illuminated? What about getting the perfect handle to launch your brand into social media stardom. Although it might not be as glamorous as you would like, it will help you achieve more than 15 minutes of fame. Social media marketing won’t be going away anytime soon. It is important to be present on the channels you choose for your target audience. How do you start? Create an account and choose a social media handle. It’s not always that simple. Let’s take a look at:
 The handle’s 200-year historyFor a long time, we have used the term “handle” as a title or pseudonym. Since the 19th century, anyone who was a Sir or Doctor was considered to “have a name to his name.” However, if the distinguished knight or doctor went by Skip, it would be his “childhood handle” or nickname. The term was popularized in the 1970s when commercial truck drivers began to use citizens’ band radio. Truckers used their CB radios as a means of communication to use assumed callsigns and to avoid fuel shortages. This semi-anonymous conversation became popular in instant messaging and chat rooms on the internet. The name stuck. In the early days of social media, a handle was used to refer to a screen name. What is a social media handle?Your handle, which is a public name that you use to connect with other users and broadcast your messages, can be found on any social media platform. There’s an important lesson in our history lesson that you should take away: A social handle is not just a moniker. It’s also a communication tool for social media handles the complete guide. This unique identifier will be used by your followers or audience to locate your brand on Facebook. They’ll also use it to @mention your company in tweets and Instagram stories, and tag you in posts. A handle is a gateway to all social media engagement. Social media handle vs. usernameA handle is a public username that doubles as a login password. It is often referred to as a username on social media platforms, rather than a handle. Not all usernames can be handled. Display name vs. social media handleYou may be able to select a display name other than your handle depending on which social network you use.Multiple accounts can share the same display name. However, a handle is unique to you. A handle can be thought of as a Gmail address, or Social Security number. It is truly unique. This means that your ideal handle might not be available. However, we will see that there are ways around this. Here are the social media handles that will show up on your profileNow that you have a good understanding of the basics, let us see how this handy sobriquet fits in with your social profile appearance. And how your audience will view it via Instagram, Twitter, and Facebook. You can control two different identifiers in your Facebook settings:
Catbird, a Brooklyn-based jewelry business, uses the name “catbird” for its Facebook display name. However, their handle is @catbirdnyc. Their profile URL is Facebook.com/catbirdnyc. You must follow Facebook username guidelines when choosing a handle for your Facebook profile or Page.
You have the exact same options when you open your Twitter account and adjust your profile settings:
Catbird once again uses @catbirdnyc for its Twitter handle and “catbird” as its display name. The company’s Twitter URL has been changed to Twitter.com/catbirdnyc. 9 top tips for creating social media handles Social media handles the complete guide will help you, whether you are a marketer who needs to create a social strategy for your business or an entrepreneur who needs to launch a social account. 1. Imagine that someone else has already gotten your ideal handleBrands looking to be successful on social media in 2020 will have to compete with over 3.8 million users around the world. This means that handles are not available in a first-come-first-served fashion. You can increase your chances of landing the perfect handle on multiple platforms if you are still in the early stages of your business idea. There are several avenues that you can use to address concerns about trademark infringement. However, you cannot always rely on this process to get your perfect handle. 2. Check the availability on different platformsFind out what is available to you if your brand name has been set in stone. These sites let you check for usernames and handles across hundreds of social media platforms.
Take the results with a grain o’ salt. You can only find out if the name you are looking for is available by creating an account or changing your existing handle. 3. Your handles should be aligned with your domain name and business nameIt is logical to use the same name or variations for your business, social profiles, and web domain when you approach social media management. This makes it easy for both you and your audience to understand.
4. Matching handles will ensure brand consistencySocial media handles the complete guide will give you great tips and should be consistent across all platforms. Take Etsy. The company’s website links to five social media profiles. All of them use @etsy or the /Etsy/ URL in a vanity URL. It is very satisfying. A consistent naming system is more important than this because it promotes better communication and increases brand recognition.
5. Different platforms have different requirementsDifferent platforms allow different characters. Avoid underscores and periods altogether to ensure consistency. Which would you prefer to explain to your audience This:
Or:
It’s not even an actual contest, is it? These top handles were likely taken by these organizations. They created brand-aligned Instagram accounts without punctuation.
6. Make sure to keep your social media handles shortAn easy-to-remember and concise handle is key to a memorable social media brand. So your ideal customer can find and contact you quickly, it should be easy to type. You can choose to either spell it or to acronymize your company name if you have a long one.
Remember to adhere to the character limits for each platform. A handle of 15 characters or less is a good choice if you intend to be active on Twitter. This will allow your social media team to maintain consistency across all platforms. 7. They should be easy to spell and pronounceOne of the many advantages of being social is the ability to generate word-of-mouth interest. If you want to encourage conversation, your handle should be easy to pronounce. It should also be easy to spell. Alexis Nido Russo, founder of Local Eclectic stated that “Don’t pick a brand name no one can spell or say.” I have most of the misspellings for ‘eclectic” online. This is a costly mistake for the brand and an inconvenience to the customer. 8. Choose a name that will stand the test of timeIt doesn’t really matter if your live stream is every Wednesday, or creating evergreen content. Your social media accounts should be relevant now and in the future. Once you have chosen a handle, it is not always possible or easy to change it. If you expand your product offerings, a name that ties your brand to a specific category of products can create misinformation. Start your brand’s social media presence by choosing a handle that is flexible and can grow with your business. 9. If your preferred handle isn’t available, be prepared with a backup planYou might be surprised to find out that your brand’s social media handles are not succinct after doing some research. Catbird uses @catbirdnyc instead of @catbird because Ryan, a design professional, was the one who acquired the Twitter handle. This happened two years before the jewelry company’s debut on Twitter. The handle on Facebook is owned by Cathy from North Carolina. There is a lot misinformation and confusion in the world of small and startup businesses about social media handlesWe know that entrepreneurs want to make the right business decision. Entrepreneurs are meticulous about branding, including social media handles. It is not surprising that some people hesitate to take over a business name if they are already taken. There is a lot of confusion and misinformation about social media handles in the world of small and startup businesses. A social media handle, just like a domain name, is a way potential customers can find your company online. You don’t always need a social media handle that matches your domain. Get our free resource – 10 common mistakes in social media marketing These 10 social media mistakes can limit your engagement with your target audience. Access the 10 most common social media marketing errors Your username is your social media handle. On platforms such as Instagram and Twitter, handles often follow an @ symbol like @Squadhelp. It allows people to identify you and communicate directly with you. We have worked on almost 20,000 naming projects and often assist our clients in finding the right domains to fit their needs. Many people are not clear on the best social media handles. They may need a matching handle if they are looking for a specific match domain. The same advice has been given to us all: social media handles that are exact matches are unnecessary. It may seem confusing to people that you don’t have a social media handle that is exactly the same as your match. Even if you don’t have an exact match social media handle, most customers will be able to find you on social networks. This is due to a few factors:
We have raw data that can back these claims if you aren’t convinced. MethodWe became interested in social media handles after working with thousands upon thousands of companies to name their new ventures. We researched LinkedIn’s annual 50 fastest-growing startups and examined their social media handles to determine if they have had any impact on their success. It could indicate that precise match handles can give an advantage if most of the companies are using exact match handle. It would indicate that not all companies use the exact match handle. For the companies in this list, we searched on four social media platforms: Facebook, Twitter and Instagram. We also recorded the exact match of each company’s social media handles for their online presence on each platform. The table is below. DataHere’s a quick overview of the most important data points:
AnalyseOnly ten of the 50 companies had exact match social media accounts across all five platforms. This is 20% of top startups with exact match social media accounts. The rest of the startups had some variation in at least one of their social media handles. We also found that 34 percent of the 50 people on our list didn’t have exact match handle information for any of their social networks. These businesses account for 70% of their social media accounts on Facebook, Instagram, or Twitter. These rapidly expanding companies use social media extensively, but they don’t need the exact social media handles to be successful in business. We spoke to many customers and found that most reservations are motivated by the fear of missing out on connections with customers who don’t have an exact match handle. This can lead to slower growth. This isn’t always true, however, as it is with URLs and exact-match domains. Exact match social media handles can be even more important than exact match URLs. Sometimes, clients require exact match URLs. We help them find great names with the available URLs. Sometimes, however, exact match social handles and URLs are not always available. It is unrealistic to expect that you will find the exact match handle across all social media platforms, whether it be on three, five, or seven. Every day, thousands of people join social media from all over the world. They claim usernames every second, especially because handles, unlike domains are completely free. Anyone can claim handles at any moment. But even businesses that need or prefer exact match domains don’t necessarily require exact match social media handles. A handle shouldn’t be an important factor when choosing a business name. Our research revealed that the most successful startups don’t use social media handles that match their exact profiles, which has not affected their growth. ConclusionThese data suggest that a startup’s growth will not be hindered by having exact match social media accounts. This list has shown that startups can succeed even if they don’t have exact match social media handles. It is vital to secure your social media accounts before anyone can impersonate you online. However, a stolen username should not stop you from using a great name for your business. If the business or person using your exact match name is doing something similar to yours, a taken handle could get messy. If you’re starting a paint brand named “New Blood”, but another brand using @newbloodart as an Instagram handle, it might be worth reconsidering the name. What is the point of social media handles if they aren’t important? It’s a good place to start. A great name is more important than a good social-media handle in most cases. Your startup will thrive if you have a strong brand and solid social media presence.         |
| Which Social Media App Has A Ghost As Its Mascot? Posted: 20 Jul 2021 08:57 AM PDT Snapchat is the most popular social media platform that has a ghost as its mascot. Snapchat’s social media mascot is a ghost. Snapchat is one of the most popular and well-known social media apps. It is a highly attractive feature-rich & user-friendly accessibility, and it is also in the spotlight for another reason, its ghost-like social media marketing mascot.  What is a Social Media Mascot?Any human, animal, object or imaginary character can be a mascot. They represent a brand, company, community, place or business. It is believed that a mascot can bring luck and prosperity to the unit. These mascots can also be used by social media platforms, and some of them are very popular among users. Mascot branding is a popular feature. It doesn’t matter if you have your own social marketing team or if you work with a company that offers social media marketing services, it is important to consider the value of your mascot. Snapchat’s Mascot: What Did It Do For Snapchat?A mascot can be described as the face of a company or brand. Your brand’s identity is the most important thing about a mascot. A mascot leaves an impression on the audience and creates a lasting spot. The Snapchat ghost mascot serves many other important roles, as well, just like any brand mascot. We’ll discuss them here. 1. Snapchat’s ghost mascot is now a reality. It has given Snapchat a distinct brand identity. 2. It created a sense of connection with the audience. Engagements can be increased by having a mascot. 3. The mascot communicates information or history about the brand. Which social media app has a ghost as its mascot?Snapchat, a multimedia messaging application that uses video and audio, was created by three Stanford University students. It was launched for the first time in 2011 Snapchat has a unique feature that displays a snap or post for a short time before it disappears. This feature gave Snapchat a more engaging user experience, and people began to like it. Snapchat is now widely used worldwide. Snapchat’s ghost-looking social media mascot has been the subject of much discussion. Snapchat’s mascot is a ghost. Snapchat’s first logo featured a tongue sticking out its mouth. Later, it was changed to a faceless logo using only a ghost outline. Although the looks of the Snapchat users have changed slightly over the years, they still maintain their current trending style. Snapchat uses a ghost outline without any eyes or faces with a yellow background. The ghost is white, much like the one in comics or movies. It has a bright yellow background. Its striking appearance is due to the combination of yellow and black and the ghost outline in dark bold black. Snapchat is the social media app with a ghost as its mascot. Snapchat has given its ghost the Ghostface Chilih. Ghostface Chillah had an early version of this face. It featured small, button-shaped eyes and a cute smile. The pink tongue protruded from the mouth. This style was used from 2011 to 2013. SnapchatSnapchat is used primarily for creating multimedia messages, known as “snaps”. Snaps can include a photo or short video and can be edited with filters and effects, captions, text, and drawings. Snaps can be sent privately to select contacts or to a semipublic “Story”, or to “Our Story”, which is a public story. As a new feature, December 2012 added the ability to send video snaps. You can capture a video up to ten seconds long by holding down the photo button within the app. Spiegel explained that the process of compressing video data into a size comparable to a photo allowed for the video data. Later updates allowed for recording up to 60 seconds. However, the video data were still divided into 10-second intervals. The video is automatically deleted after one viewing. The video chat feature was added on May 1, 2014. The update also includes direct messaging capabilities that allow users to send ephemeral messages to their friends and family, as well as save any information by clicking on the link. CIO claims that Snapchat makes the app more appealing by combining real-time marketing concepts with temporality. Marketing Pro claims that Snapchat attracts potential customers and interest by combining AIDA (marketing) with modern digital technology. Private message photo snaps may be viewed for up to 10 seconds, as specified by the sender. After that time they will become unaccessible. In order to view a photo, users were required to hold the screen down. This was to prevent the user from taking screenshots. The Snapchat app doesn’t prevent snaps from being taken but will notify the sender if it detects that the snap has been saved. These notifications can be bypassed by either unauthorized modifications to the app, or by obtaining an image via external means. [14][22][58] You can replay one snap per day for free. Snapchat added the ability to purchase replays via in-app purchases in September 2015. [60][59][61] In April 2016, the ability to buy additional replays was discontinued. You can add friends via usernames, phone contacts, or using the customizable ” Snapchatcodes” function. This scans for nearby users who are also in Add Nearby. Spiegel explained that Snapchat was created to combat the trend of people being forced to maintain an ideal online identity. This, he said, has taken the joy out of communicating. Snapchat introduced Snapchat’s “Snapcash” feature in November 2014. This allows users to send and receive money through private messaging. The payment system is powered by Square. Multimedia and BusinessSnapchat’s primary demographic was the Generation Z generation since its inception. The app store’s age classification is 12+. Researchers from Seattle Pacific University and the University of Washington created a survey in 2014 to learn how and why users were using the app. Initial research suggested that Snapchat would be used primarily for privacy-sensitive content, including sexual content and sexting. Snapchat can be used for creative purposes, not just privacy-related. Only 1.6% of respondents said Snapchat was used primarily for sexting. However, 14.2% of respondents admitted that they had sent explicit content to Snapchat at one point. These findings indicate that Snapchat users don’t seem to use Snapchat for sensitive content. Snapchat is primarily used for funny content like “stupid faces”, with 59.8% reporting this most often. The researchers also examined why Snapchat users don’t use it and which types of content they won’t send. The majority of Snapchat users don’t want to send content that is classified as sexting (74.8%), photos of documents (85.0%), messages containing legal questionable content (86.6%) or content that is considered offensive or mean (93.7%). Study results showed that Snapchat’s popularity is not due to its security features, but rather because users find the application fun. Researchers found that Snapchat users are aware (79.4%) that it is possible to recover snaps. A majority (52.8%) of Snapchat users report that this doesn’t affect their use and behavior. 52.8% of respondents used an arbitrary timeout on snaps, regardless of content or recipient. Rest of the respondents adjusted their snaps’ timeout according to the content and recipient. The reasons for changing the snap’s time limit were the trust and relationship of the recipient, comprehension time, and the need to avoid screenshots. Snapchat’s Main PurposeSnapchat’s unique features and ghost logo are well-known. Snapchat users can share videos, messages and audio through chats, but it cannot be saved to the site. It is deleted as soon as the recipient gets the message. Snapchat was launched in 2011 and has maintained a high number of users ever since. According to research done in 2020, Snapchat has around 220 million users. This makes Snapchat one of the most popular social media platforms which leads to the question, which social media app has a ghost as its mascot? Conclusion Snapchat is a popular social media platform with millions of users all over the world. Snapchat’s ghost social media mascot makes it distinctive and helps it stand apart from the rest. CommunicationSnapchat is often seen as a new direction for social media. Its users are looking for a more immediate way to share and communicate via technology. Snapchat focuses less on maintaining an ongoing status that involves the presence of permanent material. Instead, it focuses on the fleeting nature of instant communication and sharing. Snapchat founder Evan Spiegel described the company as a camera-focused business. When asked about comparisons to Twitter and Facebook, Spiegel dismissed any previous attempts to make the transition to mobile. However, Snapchat continued to innovate with its Discover channel and its presentation style. Snapchat made it clear that brand content was separated from user-based messaging and sharing. This helped to distinguish the app from other social media platforms, which often blurred or mixed their content. MonetizationSnapchat’s development features are a deliberate strategy for monetization. Snapchat revealed its upcoming advertising campaigns on October 17, 2014. It also acknowledged the need for a revenue stream. It stated that it was looking to see if “if we can deliver an engaging and informative experience, like ads used to be before they became creepy and targeted.” Snapchat’s first paid advertisement was a 20-second trailer for the horror movie Ouija. It was presented to users on October 19, 2014. Snapchat started shifting its focus from growth to monetization in January 2015. Snapchat’s “Discover” feature allowed for paid advertising through short-form content provided by publishers. CNN, Comedy Central, and ESPN were among its initial partners. Snapchat announced in June 2015 that advertisers would be able to buy sponsored geofilters for snaps. An early customer was McDonald’s who purchased a geofilter branded with its restaurant locations across the United States. After launching “Live Stories” in 2014, Snapchat began to push for ad revenue. A live story can include a sale of ad placements, or the sponsor can pitch a story. An average of 20 million people watch live stories in 24 hours.  CampaignsIn September 2015, Snapchat entered into a partnership to show live stories from select games, including a Sunday game. Both parties contributed content and handled ad sales. Gatorade’s animated filters were part of the 2016 Super Bowl ads. Snapchat’s dunk lens for Gatorade was viewed 165 million times. In April 2016, NBC Olympics announced a partnership with Snapchat that would allow stories from the 2016 Summer Olympics on Snapchat in the United States. BuzzFeed, a company that NBCUniversal funded, would curate the content. Stories featuring footage from NBC, athletes, and attendees will also be included in the behind-the-scenes Discover channel. NBC entered into revenue sharing and sold advertising. This was the first time that NBC allowed Olympics footage on third-party properties. 20th Century Fox paid for all the lenses to be replaced with those based on characters from X-Men films and series for a single day in May 2016. Snapchat submitted a patent in July 2016 to use an object recognition system for sponsored filters that are based on objects viewed in a camera view. In September 2016, Snapchat’s first hardware product, the Spectacles, was released. Evan Spiegel, CEO at Snapchat Inc. Snap Inc. called it “a toy”, but saw it as a way to get rid of his smartphone camera but creates the question, which social media app has a ghost as its mascot? Digiday reported in April 2017 that Snapchat would be launching a self-service manager to manage advertising on its platform. This feature was launched in April 2017, along with news about a Snapchat Mobile Dashboard that allows users to track ad campaigns. It was available in select countries starting June 2017. In 2017, Snapchat also introduced the “Snap To Store” advertising tool, which allows companies to track whether their customers buy their product or visit their store within a seven-day period following seeing the relevant geosticker. Snapchat launched the Snap Store on November 13, 2018. Here, Bitmoji merchandise can be personalized with avatars created by users and friends. There are many items for sale, including shirts, mugs, and shower curtains as well as phone cases. Platform for developmentSnapchat unveiled Snap Kit, a third-party development platform. This suite of components allows partners to integrate third-party services with Snapchat. Login Kit is a social login platform that uses Snapchat accounts. The service is more privacy-conscious than other alternatives since they can only receive the user’s name and optional Bitmoji avatar. They also have a 90-day timeout that prevents them from collecting any personal information or Social graphs without their permission. Apps can create their own stickers for overlaying into Snapchat posts with “Creative Kit”. “Story Kit can be used to embed stories and aggregate them (with Bandsintown using Story Kit for stories by musicians), while “Bitmoji Kit" allows Bitmoji stickers that can be embedded into third-party apps. Snap OriginalsSnap Originals is episodic content that was launched in response to industry competition. Do these series feature both documentaries and scripted content which brings to the table an answer for which social media app has a ghost as its mascot? Snapchat launched its first-ever “shoppable” original series in June 2020. “The Drop” focuses on exclusive streetwear collaborations with designers and celebrities. The Drop will show each episode about the relationship between the celebrity collaborator and the designer. The item up for sale will be explained, along with how it was made and when the item will go on sale. The episode will be updated later that day at the same time with additional content, including a “swipe to buy” call-to-action.     |
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